Factors that Lead The Unchurched to Choose One Church or Another

The unchurched reported on a number of factors that led them to choose a church that reached them. 90% report the pastor and preaching as the most important factor, and more specifically, "Preaching that teaches" is the single most determinative factor.

1. Pastor/Preaching 90%

2. Doctrine 88%

3. Friendliness of Members 49%

4. Other Issues (not sure what these were) 42%

5. Someone from Church Witnessed to Me 41%

6. Family Member 38%

7. Sensed God's Presence 37%

8. Relationship Other than Family Member 25%

9. Sunday School Class 25%

10. Children's/Youth Ministry 25%

11. Other Groups/Ministries 12%

12. Worship Style/Music 11%

13. Location 7%

Source: Thom Rainer, Surprising Insights from the Unchurched and How to Reach Them